# Use Cases

### [Synthetic Test Data: Definition, Pros, Cons, and Human-Centered Use Cases in 2026](/content/synthetic-test-data-definition-pros-cons/index.html)

Many people think synthetic test data is just a technical term linked to AI or automation. While that might be true, its value comes from

### [How Eye Tracking Can Help You Rethink Packaging Design](/content/packaging-design-research/index.html)

Have you ever thought, what is it about your favorite products that urge you to buy more of them? Maybe it’s the specific sensation or

### [What Can Eye Tracking Tell Us About Usability Testing?](/content/what-can-eye-tracking-tell-us-about-usability-testing/index.html)

Usability testing is one of the methods used in user experience research, commonly known as UX research. In general, UX research aims to examine and

### [How Can Eye Tracking Be Used to Gain Shopper Insights](/content/eye-tracking-shopper-insights/index.html)

Interest in shopper research has significantly risen since it first appeared, especially in the realm of online shopping and e-commerce during the COVID-19 pandemic. Shopper