Use Cases

Synthetic Test Data: Definition, Pros, Cons, and Human-Centered Use Cases in 2026

Many people think synthetic test data is just a technical term linked to AI or automation. While that might be true, its value comes from

How Eye Tracking Can Help You Rethink Packaging Design

Have you ever thought, what is it about your favorite products that urge you to buy more of them? Maybe it’s the specific sensation or

What Can Eye Tracking Tell Us About Usability Testing?

Usability testing is one of the methods used in user experience research, commonly known as UX research. In general, UX research aims to examine and

How Can Eye Tracking Be Used to Gain Shopper Insights

Interest in shopper research has significantly risen since it first appeared, especially in the realm of online shopping and e-commerce during the COVID-19 pandemic. Shopper