# Conversion Optimization

### [Pre-Launch Design Testing for B2B Lead Generation: Optimizing Contact Discovery CTAs That Convert](/content/pre-launch-design-testing-for-b2b-lead-generation-optimizing-contact-discovery-ctas-that-convert/index.html)
When designing B2B landing pages, most teams obsess over visual hierarchy, color contrasts, and CTA button placement. They run attention-heatmap tests, adjust layouts based on

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### [Cognitive Load and Cognitive Demand: How the Brain Makes Design Decisions](/content/cognitive-load-and-cognitive-demand/index.html)
Cognitive Load and Cognitive Demand play a big role in shaping how users interact with design. When a person glances at an interface, layout, or

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### [6 Proven Steps for Attention Insight Video and Poster Analysis](/content/attention-insight-video-and-poster-analysis/index.html)
This is an example of how advertising campaigns can be analyzed with Attention Insight. This case reviews the Pacto Invisibles (#TheInvisiblePact) campaign, led by Special

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### [Attention Maps Vs. Traditional Heatmaps: Which One Works Best](/content/attention-maps-vs-traditional-heatmaps-which-one-works-best/index.html)
Ever looked at a heatmap and wondered if you’re making the right changes? Data can be misleading if you’re not using the right tool for

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### [5 Webinar Promotion Ideas That Will Help You Get More Sign-Ups](/content/5-webinar-promotion-ideas-that-will-help-you-get-more-sign-ups/index.html)
Webinars offer one of the best ways for brands to showcase their subject matter expertise, create brand awareness, and build relationships with their target audiences.

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### [How Humana got 433% increase in banner click-through](/content/humana-banner-ad-case-study/index.html)
Humana Inc. (Humana) is a major American healthcare company that offers health insurance, wellness programs, and healthcare services. It was founded in 1961 and is

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### [How Sport Chek Increased Transactions by 7.3%](/content/sport-chek-case-study/index.html)
STEP #1: CHALLENGE Sport Chek, Canada’s largest sporting goods retailer of footwear and apparel, was working on increasing conversions in the form of transactions. They

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### [How The Skin Deep Increased Homepage Conversions by 93%](/content/the-skin-deep-case-study/index.html)
STEP #1: CHALLENGE The Skin Deep is a brand that created THE AND interactive documentary, THE AND relationship card games, and Honest X card games.

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### [Creating Compelling Call-to-Actions: Design and Copy Techniques for Higher Conversions](/content/creating-compelling-call-to-actions-design-and-copy-techniques-for-higher-conversions/index.html)
One crucial element often takes center stage when driving conversions on your website or landing page – the call-to-action (CTA). A well-crafted CTA can captivate

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### [How Customer-Centric Marketing Can Help Your Business Thrive](/content/customer-centric-marketing/index.html)
Clients are lost in the digital noise, so the costs to attract them are huge. Companies face the problem that mass marketing becomes too expensive.

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