Conversion Optimization
Pre-Launch Design Testing for B2B Lead Generation: Optimizing Contact Discovery CTAs That Convert
When designing B2B landing pages, most teams obsess over visual hierarchy, color contrasts, and CTA button placement. They run attention-heatmap tests, adjust layouts based on
Cognitive Load and Cognitive Demand: How the Brain Makes Design Decisions
Cognitive Load and Cognitive Demand play a big role in shaping how users interact with design. When a person glances at an interface, layout, or
6 Proven Steps for Attention Insight Video and Poster Analysis
This is an example of how advertising campaigns can be analyzed with Attention Insight. This case reviews the Pacto Invisibles (#TheInvisiblePact) campaign, led by Special
Attention Maps Vs. Traditional Heatmaps: Which One Works Best
Ever looked at a heatmap and wondered if you’re making the right changes? Data can be misleading if you’re not using the right tool for
5 Webinar Promotion Ideas That Will Help You Get More Sign-Ups
Webinars offer one of the best ways for brands to showcase their subject matter expertise, create brand awareness, and build relationships with their target audiences.
How Humana got 433% increase in banner click-through
Humana Inc. (Humana) is a major American healthcare company that offers health insurance, wellness programs, and healthcare services. It was founded in 1961 and is
How Sport Chek Increased Transactions by 7.3%
STEP #1: CHALLENGE Sport Chek, Canada’s largest sporting goods retailer of footwear and apparel, was working on increasing conversions in the form of transactions. They
How The Skin Deep Increased Homepage Conversions by 93%
STEP #1: CHALLENGE The Skin Deep is a brand that created THE AND interactive documentary, THE AND relationship card games, and Honest X card games.
Creating Compelling Call-to-Actions: Design and Copy Techniques for Higher Conversions
One crucial element often takes center stage when driving conversions on your website or landing page – the call-to-action (CTA). A well-crafted CTA can captivate
How Customer-Centric Marketing Can Help Your Business Thrive
Clients are lost in the digital noise, so the costs to attract them are huge. Companies face the problem that mass marketing becomes too expensive.